Meal Plans
Meal plans provide a practical and effective way to save money while promoting healthier eating habits. By carefully organizing meals in advance, individuals can reduce grocery expenses, eat nutritionally balanced meals, save time, and make the most of leftovers.
Customers can create a personalized meal plan and receive step-by-step instructions on cooking recipes.
Loyalty plan members have access to thousands of shoppable recipes developed by professional chefs and dietitians curated according to taste and dietary preferences. And when customers build a new weekly meal plan, a grocery list of all the ingredients they’ll need is created automatically. As a result, they can complete their weekly food shopping in less than 10 minutes — with the option for pickup or delivery — and cook recipes in about 30 minutes.
Team
Lead Product Designer, Product Designer, Content Designer, Product Owner, Project Manager, System Architect, Devs.
Vision
Get ready to discover a whole new world of food and cooking! Our platform combines meals and recipes into one seamless experience. You'll love being able to create a customized meal plan and shop for individual recipes all in one place. Plus, you can start building your own personal recipe collection for future reference. We've also added a fun challenges and rewards system to keep you engaged and motivated. And don't forget to check out our dynamic personalized content, including our Recipe of the Week feature, to keep things fresh and exciting. Get ready to become a culinary master with our all-in-one food and cooking platform!
Objective
Users can easily explore a diverse selection of recipes tailored to their specific dietary preferences.
Users can create personalized meal plans that cater to their budget.
Build trust and loyalty that will lead to repeat purchases and positive reviews..
Problem Statement
Many users struggle with distinguishing between recipes and meals, as they are currently separated into two distinct categories. This can lead to confusion and difficulty in creating a customized meal plan or shopping for individual recipes.
Desired Outcomes
Create a meal planning feature within our mobile app that is user-friendly, efficient, and offers the most advanced features to make meal planning a breeze.
Ideation
Generating ideas
To gain a deeper understanding of the eating habits of Americans across various locations, we began with a comprehensive month-long diary study. After analyzing the initial findings, we conducted extensive user research to pinpoint a clear topic and problem statement to explore. To further develop our understanding and generate potential solutions, we held ideation workshops with various teams within our company. Through this process, we gained valuable insights into the problem and developed several promising ideas.
Workshops - Crazy 8s and assumption slam.
Designing micro-experience
Came up with six unique ideas to try out as micro-experiences aimed at capturing our users' attention. By testing these out in real-world scenarios, we were able to gather valuable insights into our users' expectations and behaviours when completing everyday tasks.
AI-powered pantry ready recipes 🍲
With this new feature, you can input the ingredients you have in your pantry and we'll find the best recipes for you to cook based on your value system. Our algorithms will personalize the results based on your dietary preferences and recent cooking history. It will also learn from the decision you make and recipes you mark as not interesting.
Budget meal planning
You can now set your budget for the week or month before searching for recipes. Based on the amount and quantity of recipes you specify, our system will suggest meal options that fit within your budget. Not only that, but we take into account your dietary preferences and dislikes to provide you with personalized meal planning that is perfect for you. So sit back, relax, and let us take care of your meal-planning needs!
Gamification
We developed gamification as an engagement strategy to address the primary challenge of acquiring and retaining users for meal plans.
Feature Release
Fall 2023