ADP - Innovation

Principal UX Designer, Sep 2022 - present

I lead a team of designers, and together we are enhancing ADP performance using the power of GenAI. This allows us to take a more data-driven approach to our work, resulting in significant improvements in our ability to manage and analyze data. With GenAI, we can provide our clients with valuable insights, highlighting trends that might have otherwise gone unnoticed. We have successfully reduced the time taken to perform performance evaluations from days to hours.
- Leading the design to help organizations prepare for turnover by identifying and developing employees to fill key roles. Created smart succession plans. Received 85%+ positive feedback from clients.
- Leading the mobile design effort for all talent product offerings by ADP across different SORs.
- Designing a way for users to create smart goals with 98% accuracy using an AI-powered assistant to write or summarize their goals.
- Actively participated in the creation of design system components. Pitched new ideas to achieve better adoption of components.

Tools used: Figma, Miro, Confluence, UserZoom

Skills: Product Design · Design Leadership · GenAI · AI Design · Coaching · Product Road Mapping · User Experience (UX)

Albertsons - Meals

Senior Product Designer, Nov 2021 - Sep 2022

Successfully increased user retention on the mobile app from 34 seconds to over 75 seconds. Utilized smart analytics to deliver personalized experiences to all users on the app and website, providing relevant information to enhance app engagement, leading to a 21% increase in daily returning users.

Spearheaded the design of a new meal plan feature for Albertsons' unified mobile app, which resulted in a 27% increase in basket size after the feature was launched and brought back 32% more users. I led the design team to create the best possible food-related experience.

Tools used: Figma, FigJam, UserTesting, Jira

• Skills: Mobile Design · Machine Learning · UX Research · User Experience Design (UED) · Design Leadership · User Experience Testing · Team Leadership

Royal Bank of Canada - Digital, Mobile

Senior Product Designer, Mar 2020 - Nov 2021

• Led the design effort to create the award-winning and first-to-market feature for the RBC mobile app - NOMI forecast. More than 1 million users have onboarded. Created a future vision of an intelligent banking app that requires minimal human effort to manage money and built AI/ML features to predict user behaviour and support them in maintaining their financial health.

• I played a key role in designing the MVP version of branch investments during a pandemic to meet all the investment needs of our users through the mobile app. This resulted in a $7 million increase in investments through the mobile feature. I also organized several virtual research workshops to gain insights into user behaviours and problems.

Air Canada - Digital Innovation Lab

Lead Product Designer, Sep 2018 - Jan 2020

Worked with a team of designers, researchers, and data scientists in an innovation lab to define and execute Aeroplan's product strategies and experience. Focused on creating the vision of next-generation Air Canada products and features. Helped understand travel behaviours using custom design research sessions and workshops.

Cluep

Staff Product Designer, Apr 2016 - Jun 2018

Establish creative direction and lead design efforts for upcoming Cluep products. Work with product and marketing teams, designers and developers to carry the design vision into production. Work with the executive team to bring new ideas and features to Cluep and enhance the experience of all products across various digital platforms.

FanXchange

Senior UX Designer, Oct 2014 - Apr 2016

Works closely with cross-functional product development team to create best-in-class web and mobile experiences for our customers. Applies strong user-centred design principles to create and refine new & existing product experiences. Designing and coordinating design stages from ideas to finished products.

UX/UI Designer, Aug 2013 - Oct 2014

Generating ideas and building the interactive brand from the ground up for loyalty partners of FanXchange. Working with developers and account managers to establish requirements for the brand, to design and emphasize user experience, interaction flows and enhancements, and to the creation of the final product.

Dorling Kindersley

Experience Designer, Apr 2011 - Jul 2012

Generated templates for books. Design artwork by the project’s design brief. Close contact daily with all internal departments and when necessary, external suppliers, authors and external editors. Worked on Various types of design-heavy books.Worked with the licensing department that includes Disney, Marvel, James Bond movies, and Lucas films. Designed book covers for Star Wars. Worked on James Bond book titles.